Welcome to my portfolio

I have worked as a designer, art director and marketer for decades. I can help build your brand so it is noticed, in a good way! Scroll to view my capabilities.

Advertising - Print & digital

Advertisement was developed to speak to our loyal customers during COVID-19. Looking for retention during a difficult time when we couldn’t meet customers in-person. Placed in trade publications and coincided with a direct mail box containing baking supplies to do with their families during lock-down.

Tradeshow

IPPE Expo 2024

Challenge was to have an open booth with good traffic flow, plus ample seating in private and semi-private settings. Another major challenge was to showcase all of the poultry offerings from four Cargill brands.

Brand identity & Logos

Diamond V Corporate Brand Refresh

Co-lead with director of marketing to modernize the Diamond V brand. Collaborated with an agency and marketing team to conduct interviews with our internal focus group, analyze the results and develop the new brand guidelines. Worked with the agency on the comprehensive brand guide and updated content on an annual basis.

literature

NutriTek Infographic Flyer

Developed for new dairy product. Moved away from traditional charts and graphs to visually describe the benefits of using NutriTek. Created all artwork used in the flyer.

Websites

Diamond V

https://diamondv.com/

Updated to reflect brand refresh. Art directed the site design and colors. Created video web banner on the home page, selected photography site wide. Worked with graphic designers to create icons and site artwork. Worked with web designer and marketing communications manager on SEO.

Direct Mail, E-blasts & social media

Intermec Barcode and RFID Postcard

Sent to customers to let them know about trade show booth and receive free gift when they visit. Created worried eyes in the dark to draw attention.

Promotional items and packaging

Diamond V Employee Shirt

Created based on the Diamond V values and headquarters based in Iowa.

Training Materials

Ruminant Research Guide

Reference guide created in print and interactive PDF. Timeline used as quick reference, but could click on each box to get to executive summary, journal article and technical marketing literature for each research study.